Analisis Pengaruh Information Quality Terhadap Re-Purchase Intention

Abstract

This study was conducted to explore the influence of information quality on repurchase intention on the Traveloka app. The data collection method used was a questionnaire. The sample selection procedure used non-probability sampling and purposive sampling by distributing questionnaires to respondents. Based on the results of the data analysis, it shows that the information quality variable has a significant impact on repurchase intention on the Traveloka app. The research findings explain that repurchase intention can be increased by improving information quality, which is a determining factor in successfully increasing repurchase intention