Empowering Rural Communities Through Bamboo Weaving Training and Digital Marketing for Sustainable Economic Growth
DOI:
https://doi.org/10.55537/j-ibm.v4i3.1116Keywords:
bamboo weaving craft, community empowerment, creative economy, digital marketing, local entrepreneurshipAbstract
The bamboo weaving craft training program in Sikulan Village, Jiput, Pandeglang, Banten, aims to empower the community by enhancing technical and entrepreneurial skills based on local potential. This initiative is driven by the underutilization of bamboo as an economic commodity, despite its abundant availability in the village environment. The method used is Participatory Rural Appraisal (PRA), applying a participatory approach in the planning, implementation, and evaluation stages. The training was conducted in three phases: entrepreneurship socialization; technical training on bamboo weaving and digital marketing; and outcome evaluation. A total of 20 participants were actively involved and showed high enthusiasm, with an attendance rate of 95%. The training materials covered basic weaving techniques, product design, social media use for promotion, and simple business planning. Evaluation results indicated a significant improvement in pre-test and post-test scores, as well as in the quality of the craft products produced. More than 50 products were created by participants, and one new business group was formed after the training. Additionally, the Instagram account @sinar.sikulan was successfully launched as a digital showcase for the products. This training not only enhanced the community’s technical skills but also encouraged the emergence of new economic opportunities and strengthened local cultural identity through creative economy strategies. In conclusion, the training effectively increased community capacity and can be replicated as a sustainable village empowerment model.
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