Optimizing Lidi Ngurupi MSMEs in Gayamdompo Village through Financial Digitalization and Marketing Improvement
DOI:
https://doi.org/10.55537/j-ibm.v5i1.1164Keywords:
Digital marketing, local economy, financial recording, MSME empowerment, business trainingAbstract
Low digital financial literacy, limited understanding of digital marketing strategies, and the absence of clear separation between personal and business finances are the main challenges faced by the partners in managing their businesses. This community service program aims to enhance digital financial recording skills, develop marketing capacity through social media and e-commerce platforms, and promote the adoption of financial separation practices to support professional and sustainable business management. The method consists of three main stages: (1) the initiation and socialization stage, which focuses on identifying and thoroughly understanding the problems, assessing the needs of the partners, and planning the program in detail; (2) the implementation stage, which involves training in financial record-keeping and the use of social media as a marketing tool; and (3) the evaluation and reflection stage to assess program effectiveness and provide feedback for continuous improvement. The results show an increase in MSME actors’ understanding of financial management and digital marketing, which has positively impacted business efficiency, market expansion, and strengthened the MSME’s role as a local economy actor rooted in culture. This program serves as an adaptive and sustainable empowerment model for MSMEs.
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Copyright (c) 2025 Retno Tanding Suryandari, Catur Sugiarto, Tulus Haryono, Pram Suryanadi, Lisa Charisa Batara, Revy Lidiya Oni Marlina
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