Creative Economy Development as an Innovation Strategy in Dishwashing Soap Production in Medan Krio Village
DOI:
https://doi.org/10.55537/j-ibm.v5i2.1310Keywords:
canva, creative economy, community empowerment, digitalization, dishwashing liquid, instagramAbstract
The creative economy in rural areas is a crucial strategy for improving community welfare while fostering local business independence. Medan Krio Village, Sunggal District, Deli Serdang Regency, has potential but underutilized resources, particularly in household products. This community service program was designed to improve the skills of residents through dishwashing soap production training combined with digital marketing strategies. Twenty participants (n = 20) comprising housewives, youth, and small-scale MSMEs participated in the activity. Initially, residents did not understand the production process or digital marketing techniques. After training, demonstrations, and hands-on practice, participants were evaluated through a soap-making simulation. The results showed significant improvement: all participants, divided into five groups of four, were able to successfully produce dishwashing soap (100% success). Furthermore, approximately 80% of participants understood the production stages, label creation with Canva, and promotion via Instagram. The main obstacles encountered were limited capital (experienced by 55% of participants), simple production equipment, and the limited use of Canva by some elderly residents. In conclusion, this activity successfully improved technical skills, introduced simple digitalization, and opened up household business opportunities that have the potential to strengthen village entrepreneurship.
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