TOBA-TOBA.COM: Smart Solutions in Increasing the Economic Growth of the North Sumatran Community in the Revolutionary Era 4.0

Abstract

TobaToba.com is a startup-based application that aims to effectively solve the problems  that exist in Sumatra Utara. In particular, the  economic growth of the community  is still low, increasing the potential for local wisdom in the community through optimization of the tourism sector and  small businesses. SMEs (MSME) of the people of Sumatra Utara in the revolutionary 4.0 era. The writing of  this scientific study is descriptive qualitative. In addition, the author uses various references relating to existing problems through the library research data collection method. So that through the collected data the author initiated a problem-solving solution through a static-based application called Toba-Toba.com. Toba-Toba.com is a millennial container that can connect tourism businesses and MSMEs to the people of Sumatera Utara globally. In the Toba-Toba.com application all tourism business people can use it as a place to promote tourist destination tour services in their area with various holiday packages. Then, the Toba-Toba.com application can also become an MSME marketplace for the people of Sumatera Utara to market productive works typical of the people of Sumatera Utara. So that by integrating the potential of the tourism sector and the MSME community of Sumatera Utara into technological developments in the form of startup-based applications with the name Toba-Toba.com can increase the interest of local