Assessment of Herbal Products in Nuar Trading Business Using the MOORA (Multi-Objective Optimization on The Basis of Ratio Analysis) Method
DOI:
https://doi.org/10.55537/spk.v1i2.117Keywords:
Rating, Jamu, MOORAAbstract
Good and quality products are important values in buying and selling. Likewise with herbal products. In determining the assessment of herbal products, various criteria must be met in order to be said to be of high quality herbal medicine. These criteria include price, number of sales, efficacy, and types and forms of herbal medicine. This assessment of herbal products is carried out to help increase the attractiveness of buyers in buying quality herbal products. Based on these criteria, the best alternative was determined using the Multi-Objective Optimization On The Basis Of Ratio Analysis (MOORA) method. After searching for the value of the weight value for each attribute, then ranking to determine the alternative with the optimal value. Based on the 25 alternatives used, it was found that Triple X (capsule) was the herbal product with the highest rank.
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