Strengthening Business Sustainability and Enhancing Bamboo Craft Production Efficiency in the Kraosan Social Enterprise of Ngadiharjo Village

Authors

  • Pram Suryanadi Universitas Sebelas Maret
  • Catur Sugiarto Universitas Sebelas Maret
  • Khresna Bayu Sangka Universitas Sebelas Maret
  • Lisa Charisa Batara Universitas Sebelas Maret
  • Mi’raj Akbar Pradianto Universitas Sebelas Maret
  • Revy Lidiya Oni Marlina Universitas Sebelas Maret
  • Astri Suryanti Universitas Sebelas Maret
  • Andreansyah Saputra Universitas Sebelas Maret
  • Anggerka Harum Oktaviana Universitas Sebelas Maret

DOI:

https://doi.org/10.55537/j-ibm.v5i3.1626

Keywords:

bamboo handicrafts, product quality, social enterprise, sustainability

Abstract

This community service program was implemented in Ngadiharjo Village, Borobudur, in collaboration with Kraosan, a social enterprise specializing in bamboo handicrafts. The enterprise faces several challenges, including inconsistent product quality, unstructured workflows, and limited production technology, which have hindered its capacity to meet increasing market demand. The program was carried out through five systematic stages: (1) socialization, (2) technical training, (3) management assistance, (4) implementation of appropriate technology, and (5) impact evaluation. The evaluation results indicate a 77.8% increase in partners’ understanding, with the average score rising from 41.54 (pre-test) to 73.84 (post-test). The implementation of bamboo splitting and shaving machines demonstrated a substantial improvement in production efficiency by significantly reducing processing time while ensuring more precise and consistent product dimensions compared to manual methods. Furthermore, management assistance and brand identity development enhanced Kraosan’s readiness to enter the premium market segment. Overall, this program contributes to improving production capacity, increasing household income potential, and strengthening the social enterprise model in supporting poverty alleviation efforts in Ngadiharjo Village.

Downloads

Download data is not yet available.

References

Batara, L. C., Suryandari, R. T., Suryanadi, P., & Sugiarto, C. (2024). Beyond clicks: Enhancing live shopping experiences with visual appeal, social support, and purchase intent sparks. Asia Pacific Management and Business Application, 13(1), 37–56. https://doi.org/10.21776/ub.apmba.2024.013.01.3

Bellanov, A., Nurhayati, L., & Valentino, T. (2024). Inovasi perancangan alat irat bambu sebagai bentuk dukungan pelestarian produk anyaman di Trenggalek. Abditeknika: Jurnal Pengabdian Masyarakat, 4(1), 1–7. https://doi.org/10.31294/abditeknika.v4i1.3103

Dewi, N. A. N., Adnyana, I. K. W., Purnama, I. G. A. V., & Pratiwi, L. G. C. M. (2025). Optimalisasi keberdayaan kelompok pengerajin bambu khas Bangli dengan penerapan teknologi inovasi pemasaran dan keuangan: Pengabdian. Jurnal Pengabdian Masyarakat dan Riset Pendidikan, 3(4), 1029–1035. https://doi.org/10.31004/jerkin.v3i4.518

Gadekar, U. B. (2025). Participatory rural appraisal for rural development: A case study of Kaljawade Village in Kolhapur District. International Journal of Advanced Research in Science, Communication and Technology, 31–34. https://doi.org/10.48175/IJARSCT-23305

Fuadi, D. S., Akhyadi, A. S., & Saripah, I. (2021). Systematic review: Strategi pemberdayaan pelaku UMKM menuju ekonomi digital melalui aksi sosial. Diklus: Jurnal Pendidikan Luar Sekolah, 5(1), 1–13. https://doi.org/10.21831/diklus.v5i1.37122

Handayani, A. D. (2023). Digitalisasi UMKM: Peningkatan kapasitas melalui program literasi digital. Jurnal Signal, 11(1), 104–119. https://doi.org/10.33603/signal.v11i1.8213

Ibo, H., Augustinah, F., & Sunarya, A. (2025). Analysis of the implementation of MSME digital transformation in the 3T region: A case study on the program of the Cooperatives, MSMEs, Industry, and Trade Office of Puncak Jaya Regency, Central Papua. Journal of Governance and Public Administration, 2(3), 739–747. https://doi.org/10.70248/jogapa.v2i3.2839

Ismaniar, B. N., Febriyanti, B. D., Sekarini, D. O., & Khoirunisa, K. (2025). Partisipasi masyarakat dalam pengembangan Balkondes di Desa Wringinputih, Kecamatan Borobudur, Kabupaten Magelang, Jawa Tengah. Gemawisata: Jurnal Ilmiah Pariwisata, 21(2), 143–156. https://doi.org/10.56910/gemawisata.v21i2.663

Karniawati, N., Nurfatin, N., Cristian, E., & Karyana, Y. (2023). UMKM in improving the economy of rural communities. Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 6, 724–728. https://doi.org/10.34010/icobest.v4i.440

Latif, A. S., Ekarisma, D., Saga, B., & Septanta, R. (2025). Potensi dan pengembangan manfaat bambu dalam industri kreatif dan pengendalian produksi. Jurnal PKM Manajemen Bisnis, 5(2), 481–490. https://doi.org/10.37481/pkmb.v5i2.1446

Modi, S., Balaji, V., Datta, P., & Singh, Y. (2024). Marketing odyssey for a digitally native brand: A case study of Sunbird Straws. The CASE Journal, 21(1), 159–186. https://doi.org/10.1108/TCJ-01-2024-0009

Mohamad, S., Saleh, G. S., & Umuri, H. (2024). Implementation of the UMKM program in poverty alleviation di Desa Padengo Kabupaten Pohuwato. Provider: Jurnal Ilmu Pemerintahan, 3(2), 117–140. https://doi.org/10.59713/projip.v3i2.1129

Munawaroh, A., & Trihastuti, R. (2023). Pelatihan pengolahan bambu di Desa Jatibatur Kabupaten Sragen. Nuras: Jurnal Pengabdian kepada Masyarakat, 3(3), 113–117. https://doi.org/10.36312/nuras.v3i3.206

Pramadhika, M. R., Nisa, S. I., Kusnadi, M., Putri, N., Purnama, S. M., & Kosim, M. (2025). Strategi branding produk UMKM melalui optimalisasi digital marketing dan media sosial di era transformasi digital. Jurnal Bisnis, Ekonomi Syariah, dan Pajak, 2(3), 30–43. https://doi.org/10.61132/jbep.v2i3.1389

Putri, O. G., & Pakarti, M. B. (2023). Persepsi masyarakat terhadap dampak ekonomi Balkondes di Desa Borobudur dan Tuksongo, Magelang. Bogor Hospitality Journal, 7(1), 17–25. https://doi.org/10.55882/bhj.v7i1.75

Badan Pusat Statistik Kabupaten Magelang. (n.d.). Number of households by subdistrict and household classification in Magelang Regency (v1). Retrieved April 2, 2026, from https://magelangkab.bps.go.id/en/statistics-table/2/ODYwIzI=/jumlah-keluarga-menurut-kecamatan-dan-klasifikasi-keluarga-di-kabupaten-magelang.html

Reyhan, F., Tangkau, K. A., Nathanael, L., Kharisma, S., Anzhari, S. B., Oetomo, S., Narada, T., & Agustiawan, S. (2019). Pengembangan usaha kecil dan menengah kerajinan bambu dalam peningkatan kualitas produk dan pemasaran di Desa Ciputri, Pacet, Cianjur. Jurnal Pemberdayaan Masyarakat Indonesia, 1(1), 204–218. https://doi.org/10.21632/jpmi.1.1.204-218

Safrin, F. A., & Harahap, K. (2025). Analysis of the implementation of e-marketing strategies in micro, small, and medium enterprises (MSMEs) in Medan City. International Journal of Business and Quality Research, 3(2), 126–137. https://doi.org/10.63922/ijbqr.v3i02.1740

Salman, S. S., Sinarep, S. S., Sulistyowati, E. D., Setyawan, P. D., & Tira, H. S. (2022). Workshop pengolahan bambu di Sumba Barat Daya. Jurnal Karya Pengabdian, 4(2), 82–89. https://doi.org/10.29303/jkp.v4i2.130

Salsabillah, W., Hafizzallutfi, Tarissyaa, U., Azizah, N., Fathona, T., & Raihan, M. (2023). The role of micro, small, and medium enterprises (MSMEs) in supporting the Indonesian economy. Indonesian Journal of Multidisciplinary Sciences, 2(2), 255–263. https://doi.org/10.59066/ijoms.v2i2.339

Sari, M. U., & Handoyo, E. (2024). Socio-economic impact of Borobudur Temple super priority tourism development on the people of Borobudur subdistrict. Komunitas, 16(2), 199–206. https://doi.org/10.15294/komunitas.v16i2.14222

Somantri, F. I., et al. (2025). Strategi penguatan identitas produk dan akses pasar UMKM Raja Basreng. El-Mujtama: Jurnal Pengabdian Masyarakat, 5(4), 875–884. https://doi.org/10.47467/elmujtama.v5i4.9847

Sopingi, I., Zeffa, A., & Yumna, H. (2025). Empowerment of MSMEs in villages based on technology through community service programs. Jurnal Al Maesarah, 4(1), 161–171. https://doi.org/10.58988/jam.v4i1.426

Suryandari, R. T., Sugiarto, C., Haryono, T., Suryanadi, P., Batara, L. C., & Marlina, R. L. O. (2025). Optimalisasi UMKM lidi ngurupi di Kelurahan Gayamdompo melalui digitalisasi keuangan dan peningkatan pemasaran. Jurnal IPTEK Bagi Masyarakat, 5(1), 26–35. https://doi.org/10.55537/j-ibm.v5i1.1164

Syahrani, E., Kusumaningdyah, A. A., & Dewa, D. D. (2021). Analisis faktor-faktor yang mempengaruhi tingkat kemiskinan kabupaten/kota di Jawa Tengah. Geodika, 5(2), 247–258. https://doi.org/10.29408/geodika.v5i2.4033

Tyasari, I., et al. (2024). Development of TTG and digital marketing in bamboo product innovation. Jurnal Pengabdian Masyarakat, 5(1), 211–220. https://doi.org/10.32815/jpm.v5i1.2083

Valle, L., et al. (2022). Community extension MSMEs’ entrepreneurial activities in relation to poverty reduction. Frontiers in Sociology, 7, 1038006. https://doi.org/10.3389/fsoc.2022.1038006

Zahro, S., et al. (2024). Peningkatan produktivitas produk unggulan dari anyaman bambu melalui community service. Guyub: Journal of Community Engagement, 5(4), 958–978. https://doi.org/10.33650/guyub.v5i4.9617

Downloads

Published

2026-04-16

How to Cite

Suryanadi, P., Sugiarto, C., Sangka, K. B., Batara, L. C., Pradianto, M. A., Marlina, R. L. O., … Oktaviana, A. H. (2026). Strengthening Business Sustainability and Enhancing Bamboo Craft Production Efficiency in the Kraosan Social Enterprise of Ngadiharjo Village. Jurnal IPTEK Bagi Masyarakat, 5(3), 537–547. https://doi.org/10.55537/j-ibm.v5i3.1626

Issue

Section

Articles