Journalistic Ethics and Communicative Morality Transformation: A Traffic Safety Model for Public Policy

M. Yoserizal Saragih; Muhari Syahlaili Saragih

doi:10.55537/j-ibm.v6i1.1731

Authors

M. Yoserizal Saragih Universitas Islam Negeri Sumatera Utara
Muhari Syahlaili Saragih Universitas Nahdlatul Ulama Sumatera Utara

DOI:

https://doi.org/10.55537/j-ibm.v6i1.1731

Keywords:

communicative morality, journalistic ethics, public policy, traffic safety, value internalization

Abstract

Traffic accidents in Indonesia remain strongly associated with human factors, indicating the limitations of sanction-based safety approaches. This study synthesizes journalistic communication morality and traffic ethics, analyzes Law Number 22 of 2009 as a normative communicative text, and proposes the Communicative Morality Transformation Model (CMTM). Using library research with a theoretical-normative approach, the study combines documentary analysis, normative text analysis, cross-domain theoretical synthesis, and limited semi-structured interviews with three purposively selected informants. The findings identify ethical dimensions within traffic regulation, structural similarities between journalistic and traffic ethics, and four stages of communicative morality: Coercive, Calculative, Normative, and Autonomous. The model provides a framework for designing traffic-safety messages and policy interventions according to users’ moral orientation. Limited interview evidence supports the model’s plausibility, but broader empirical validation is required before wider application.

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