Communication Strategies and Personal Branding Education for Adolescent Life Planning and Early Marriage Prevention

Maulida Hidayah; Ade Nur Atikasari; Nasrudin Nasrudin

doi:10.55537/j-ibm.v6i1.1740

Authors

Maulida Hidayah Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
Ade Nur Atikasari Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
Nasrudin Nasrudin Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

DOI:

https://doi.org/10.55537/j-ibm.v6i1.1740

Keywords:

early marriage, personal branding, communication strategy, adolescents, community service

Abstract

This community service program examined the use of educational, persuasive, and participatory communication strategies combined with personal-branding education to strengthen junior high school students’ understanding of life planning and early-marriage prevention. The activity was conducted at SMP Negeri 8 Banjarmasin with 30 students and included a pre-test, interactive presentations, educational videos, discussion, reflection, quizzes, and a post-test. A 10-item yes/no questionnaire assessed knowledge related to marriage-age planning and personal branding, and the results were analyzed descriptively using frequencies and percentages. Across the 10 indicators, affirmative responses increased from 30.0–50.0% at pre-test to 83.3–93.3% at post-test. The largest percentage-point gains concerned knowledge of the recommended marriage age for women under the BKKBN Pendewasaan Usia Perkawinan program (33.3% to 86.7%) and understanding of personal branding (30.0% to 83.3%). The findings show a descriptive increase in students’ immediate knowledge after the activity. Because the evaluation used a single-group pre-test/post-test design without a control group or inferential testing, the results should not be interpreted as causal evidence of program effectiveness.

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